Sojourner came to us with a fun challenge: How do you capture the personality of a band in a single mark that can be used on everything from album covers to stickers to the bass drum?
We were immediately drawn to the name of the band itself, and what it means to be a sojourner:
“to stay for a time in a place; live temporarily; a traveller”
This led us to the concept of using compass arrows as a way to symbolize the wandering, transient nature of a true sojourner. This also provided the band with a flexible mark they could use in multiple applications, either as the full name or as the standalone “O.”
We’re guessing they were happy with how it turned out, as the entire band got their new logo permanently tattooed on their arms. That doesn’t typically happen when we design logos for realtors.
“Working with Steve on our logo was awesome as well as educational. He works to fulfill your needs & gives great feedback on not only what works, but why it works. My band and I were truly impressed with the end result!”
Shaun O’Sullivan, Bassist, Sojourner