When Oregon Resource Guide first contacted us about redesigning their coupon book guides, we knew the first step would be streamlining their ad options to eliminate some unfortunate layout issues with previous books.

Instead of five different ad sizes, we reduced the options to three (full-page, 1/2-page, and 1/3-page). We also decided to move the coupons directly onto the back of each ad rather than having a separate coupon section as they had before.

This allowed us to create consistent page layouts through the book, and ensured every coupon would be backed up to its related ad instead of a separate coupon (rendering half coupons useless).

Simple changes such as these not only cut down on the overall design time (saving the client money on design fees), but it also ensured the clients who were paying to be featured in the book were happier knowing their coupons were being used as intended.

Oregon Resource Guide
44 Page Coupon Book
5″ x 9″
2018