First Light Electric had been going strong as a business for many years, but they knew they’d reached a point where they needed to present themselves in the best light possible (pun intended) to increase their share of the market moving forward. We’ve always loved vintage utility company logos, so when they gave us the freedom to explore a more “retro” direction we knew we were going to have fun. We landed on a classic badge logo, which will translate well to all their future branding applications (work shirts, vehicle graphics, marketing materials, and—as you can see here—building signage).

Exterior Sign: Printed vinyl overlay on 1/8″ Aluminum
2019